Blåkläder Workwear
Display and YouTube advertising ensures above-average viewability and successful cost optimisation.
Challenge
To increase brand awareness and purchase intent in both the SEE and THINK phases of the marketing funnel.
Solution
The B2B and B2C target groups were addressed with display and YouTube adverts (skippable in-stream ads) on various devices. In order to reach the right target groups from various product categories, we worked with several line items, each with different targeting solutions (e.g. keywords, B2B and B2C audiences and categories). As the B2B target group is passive at weekends, our prospecting measures for this target group were only live from Monday to Friday.
Results
The targeted impressions were significantly exceeded due to the below-average eCPM, which reflects successful cost optimisation. Thanks to the domain optimisations, we achieved an above-average viewability of 82%.