Lead generation
Goals
Lead generation is the process by which potential customers (leads) are identified and approached in order to arouse their interest in your products or services. A lead is someone who has shown interest and to whom you can provide further information and offers with targeted measures. Effective lead generation is crucial for filling the sales funnel and creating the basis for successful customer acquisition.
- Content marketing for lead generation:
- Creating valuable content: We develop high-quality content that is tailored to the needs and interests of your target audience. This includes blog posts, whitepapers, e-books and webinars that attract potential leads and pique their interest.
- Content upgrades: Implement content upgrades such as exclusive checklists or detailed studies that offer visitors additional added value and motivate them to enter their contact details.
- Lead generation with SEO: Solid search engine optimisation (SEO) is crucial to drive potential leads organically to your website. By optimising your content and keywords, you ensure that your website ranks well for relevant search queries. By targeting your audience with search engine optimised blog articles, landing pages and other content, you increase the chance of visitors turning into leads. SEO offers a cost-effective way to drive qualified visitors to your website and get them interested in your products or services in the long term.
- Targeted online advertising:
- Search engine advertising (SEA): Placement of targeted adverts in search engines to target visitors who are actively searching for relevant products or services. We optimise the ads for maximum click-through rate and conversion.
- Paid social media marketing: Use of targeted adverts on social platforms such as Facebook, Instagram and LinkedIn to reach potential leads and make them aware of your offers.
- Analysis and optimisation:
- Performance monitoring: continuous monitoring and analysis of lead generation strategies to evaluate their effectiveness. We identify strengths and weaknesses and adjust the measures accordingly to achieve better results.
- A/B testing: Conducting A/B tests to test different variations of landing pages, lead forms and adverts to find out which works best.