SEO
Services
Do you want to be found with your website in the long term? We use SEO to optimise your website so that it ranks well in organic search results and continuously generates qualified traffic.
SEM (Search Engine Marketing) is made up of SEO and SEA and aims to boost your website in search engine results. With a well-planned SEM strategy, you can generate targeted traffic through both paid adverts and organic rankings. SEM optimises your visibility and helps you to reach the right users at the right time.
SEO (Search Engine Optimisation) is the process by which a website ranks better in the organic, non-paid search results of search engines such as Google. The aim is to increase the visibility of the website by optimising it for relevant search queries. A successful SEO strategy includes on-page optimisation (e.g. keywords, meta tags, content), off-page optimisation (e.g. backlinks) and technical SEO (e.g. page load speed, mobile optimisation). These SEO measures ensure that your website is easier to find in relevant searches and attracts sustainable organic traffic. An SEO audit is a crucial first step in evaluating the current status of your website. It provides detailed insight into technical weaknesses, on-page and off-page potential and the general performance of your site. Based on this audit, a targeted optimisation strategy can be developed to increase your visibility and performance in the long term. You can find detailed information on this in our blog post This is what an SEO audit is all about.
- Long-term benefits: An optimised website continuously attracts organic traffic without you having to pay for every click.
- Improved visibility: SEO helps you to appear prominently for relevant search queries and to be found permanently.
- Sustainability: Unlike SEA, SEO does not require ongoing payments for adverts, but brings long-term benefits.
We recommend a combination of SEO and SEA to achieve both short-term and long-term success. While SEO builds up organic traffic in the long term, SEA ensures quick results and higher visibility. By utilising both approaches, you can achieve maximum reach and effectiveness.
We would be happy to advise you on how you can implement a successful SEM strategy for your company.