Bank Julius Bär
Targeted DOOH and mobile campaign increases brand awareness and customer loyalty through precise geo-targeting.
Challenge
The aim is to increase the visibility and thus the brand awareness of Julius Baer, create a competitive advantage and also support the customer loyalty of existing clients.
Solution
All activities were to be orientated towards the movement of the target group, which is why we placed great emphasis on very specific geo-targeting for both DOOH and display ads on mobile.
Results
In addition to the regular DOOH screens, we booked some iconic screens to increase the impact of the campaign and present it to the client in a creative and innovative way. The success of the Julius Baer branding campaign was measured and optimised using various metrics such as reach and clicks.