BoConcept
How programmatic advertising boosted BoConcept’s regional sales
Challenge
BoConcept is known as a supplier of high-priced and exclusive furniture. Sales primarily take place in bricks-and-mortar stores. The task was to advertise the regionally coordinated campaigns in particular. The aim was to address a target group with high purchasing power and exclusive preferences, to draw attention to the range of products on offer and to target them in a targeted manner.
Solution
In order to realise the campaign objectives in the best possible way, a programmatic advertising campaign was chosen, which enables the use of exclusive data segments and large-format advertising media. The target group was recognised and addressed at all radio levels. This was to ensure that the users reached were only directed to the BoConcept offer.
Results
Over a period of 4 weeks, more than 6,000 additional interactions were measured on the customer’s website, the majority of which also used the store locator. In addition, important insights were gained that were used to improve the operational strategy.
