CEP
How CEP was able to increase its brand awareness in fitness and endurance sports through targeted digital marketing.
Challenge
CEP sells compression products for fitness and endurance sports and is considered a pioneer in this segment. CEP is primarily recognised in the field of endurance sports and was rather unknown in the broader fitness sector. Its biggest competitors include Adidas, Nike and Asics. The aim is to educate the target group about the benefits of compression products in sport. The aim is to increase brand awareness and promote sales.
Solution
A combination of programmatic advertising and SEA is chosen in order to realise CEP's goals in the best possible way. The information on the target groups is translated into a customised targeting strategy. In order to achieve greater effectiveness with the target group, advertising media are also developed that focus on the specific preferences of the target groups. The parallel SEA measures also ensure that activated users are directed to the company's own website in a targeted manner.
Results
The combination of programmatic advertising and SEA as well as the use of individual data segments and customised creation has led to a significant increase in brand awareness in the relevant target group and an increase in sales in the company’s own online shop.