Eschenbach Optics
Performance Max campaign increases reach and optimises targeting with impressive results.
Challenge
To increase brand awareness and the purchase intention of various Eschenbach Optik brand products in both the awareness and interest phases of the marketing funnel.
Solution
Building relevant reach and addressing qualified users through the Performance Max campaign on all Google channels. Increasing the findability of the websites through SEA adverts to bring qualified users to the respective landing pages. When creating the campaign, the insights gained in 2022 were also taken into account in order to increase the efficiency of the campaigns. As a result, we were able to achieve a much higher click-through rate than in 2022.
Results
During the campaign, many users were reached via smartphones and brought to the respective target pages. In the course of the campaign, a lot of data was also collected about the target groups, e.g. gender, age, geo-targeting, device usage, etc., with the aim of optimising the future presence of the Eschenbach Optik brand.
