CROSS-MEDIA AWARENESS CAMPAIGN
THAT TASTES GOOD TO THE TARGET GROUP!
Everyone in Switzerland knows the fine premium chocolates from FREY. Now in southern Germany too. Our colleagues at REVO developed the campaign idea. Our team took care of programmatic ads and Google Ads. Together with the specialists from the BUZZ and POOL units, we created an interlinked cross-media campaign that was the talk of the town.
TO BITE ON!
The result is a campaign that uses a twinkle in the eye to publicize the iconic shape and variety of FREY chocolates. Highly frequented areas in Munich, Nuremberg, Frankfurt (Main) and Freiburg were covered with OOH motifs. A special treat: the digital OOH at Stachus in Munich.
OUR CHOCOLATE SIDE!
The campaign page in the campaign look bundled all the information about the campaign and also acted as a participation hub for the competition.
OFF TO SWITZERLAND!
In order to optimally support the awareness campaign, an irresistible competition was designed and run: a multi-day trip for 2 people to a Swiss 5-star hotel with a chocolate spa. A great fit for the brand and also worked well on social media.
MAKE IT REEL!
Reels and stories were posted on Instagram so that as many people as possible could find out about the competition and, of course, the delicious FREY chocolates. And quite successfully: in combination with our paid digital measures, 16 million impressions were achieved.
AWARENESS IS THE PROGRAM!
Targeted programmatic ads and Google Ads with geo-targeting were placed in southern Germany to achieve the awareness goals and promote participation in the competition. User data made it possible to play personalized display banners on relevant websites. This enabled a high reach and precise target group accuracy and led to a lasting brand impact.
SAMPLING THE BEST!
Talking about FREY is good, tasting FREY is better. At live samplings in many German cities, we were able to distribute tens of thousands of samplings to chocolate lovers. Especially tasty: a snapshot of your own chocolate side also gave you the chance to take part in the competition.
FIRST THE PLEASURE ...
...then the work! In addition to live samplings, there were also tasting events in offices. Here, too, we were able to make FREY's fine premium chocolate even better known with several tens of thousands of samplings. And provide an extra sweet lunch break.