Frey Chocolate
Successful multichannel campaign increases brand awareness.
Challenge
Increasing brand awareness and differentiation in the competitive environment as well as promoting competition participation.
Solution
In order to attract more attention in the ToFu area and expand the customer base with the help of geo-targeting in southern Germany, several target groups were tested in Programmatic Display and Google Ads at the start of the campaign. The budgets were then reallocated accordingly in order to achieve high visibility among the existing target group with considerable cost savings.
Results
The high reach in the relevant region combined with strong target group accuracy enabled a sustainable brand impact to be achieved. The campaign data obtained also highlights the need to optimise content for mobile use and to prioritise the female target group more strongly.