HoheAcht E-bikes
Targeted hyperlocal campaign raises awareness for HoheAcht e-bikes at the 24-hour race at the Nürburgring.
Challenge
Increase the advertising pressure at the 24-hour cycle race on the legendary Nürburgring in order to reach as many people as possible (around 20,000 participants and visitors came to the Rad am Ring) who fit the target groups at this location with our regular campaigns, with the aim of raising awareness for HoheAcht's e-bikes.
Solution
The use of hyperlocal targeting played the most important role in the realisation. The campaign was played out exclusively in the town of Adenau and the Nürburgring region. During the planning phase, it was decided to focus on mobile devices on all channels (SEA PMax, display and meta ads).
Results
Our awareness measures were primarily aimed at impressions in order to strengthen the perception of HoheAcht. With the help of display advertising, we were able to present our client’s products to thousands of potential customers. We had 69% clicks and the most dealer searches on Meta, as most participants and visitors wanted to share their own experiences with others on social media and consequently spent a lot of time on Facebook and Instagram.
