Shiseido
Successful SEO audit & optimisation increases Pagerank by +25%
Challenge
The site's organic traffic was stagnating or falling. A detailed audit and SEO optimisation were therefore urgently needed.
Solution
Following a detailed site audit, an optimisation strategy was developed for content (text & images, especially on the category pages), the technical infrastructure (backlinks, metadata, page speed) and the keyword sets (brand & top-selling products).
Results
The optimisations led to a 25% increase in pagerank.
